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The Luxury Strategy est un livre par J. N Kapferer, publié le 2011. Le livre comprend plus de feuilles et disponible en format PDF et E-Pub. Vous pouvez obtenir ce fichier gratuitement. Découvrez plus d'informations ci-dessous
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Le Titre Du Fichier | The Luxury Strategy |
Sortié Le | 2011 |
Langue | Français & Anglais |
ISBN-10 | 1432022156-CPN |
ISBN-13 | 369-0008820502-AUX |
Créateur | J. N Kapferer |
Traducteur | Bernadette Thatcher |
Quantité de Pages | Pages |
Éditeur | SAB |
Type de Document | EPub PDF AMZ DNL WPS |
Taille du fichier | 47.56 MB |
Nom de Fichier | The-Luxury-Strategy.pdf |
The Luxury Strategy PDF Download Gratuit
THE LUXURY RESET: RETHINKING THE GROWTH STRATEGYInterbrand has just launched its 17th annual Best Global Brands. As it has been a pivotal year for luxury brands, we feature the expert view from Rebecca Robins, Global Director at Interbrand and co-author of the FT acclaimed book Meta-luxury.
The Luxury Global Consumer lnsight - True-Luxury Consumers talk to y y ou today Core luxury Consumers population base for: • Identification of general trends • Definition of global segments Aspira…
Méthode de calcul de coûts de programmes de transformation ...In response to these challenges, luxury companies have initiated business process transformation programs. These programs, consisting of local and strategic initiatives, are now a crucial part of business strategy. The resulting operational benefits allow companies to uphold their constant search for quality and productivity and to maintain their position in this highly competitive world ...
LSN : Big Ideas : Pioneering the future of luxury sourcingCaroline Scheufele, artistic director and co-president luxury jeweller Chopard, on the positive impact of ethical sourcing for consumers and employees.
What can other companies learn from the way luxury brands ...A lot. Helluva lot, actually. Luxury brands cater to a type of customer, that will make your business life almost easy. The affluent. The rich. And if you manage to attract and keep those affluent people into your business, you’ll make more money per transaction , while having less hassle servicing those people.